After hearing complaints from customers this summer, Air Miles tells CBC News it has changed the rules of its loyalty program.
The company explains that it previously gave members access to different rewards based on their individual personal preferences.
But Air Miles says members’ access to rewards is now solely based on their status level or tier within the program: blue, gold or onyx.
According to the new rules, gold status — achieved by collecting at least 1,000 miles in a year — gives members access to a bigger selection of flights and merchandise. Elite onyx members — those who earn at least 6,000 miles in a year — get an even wider selection of those rewards.
The shift brings Air Miles more in line with some other rewards programs that offer extra perks to users who pile up more points.