The next step in McDonald’s ongoing evolution — which already all-day breakfast, some upgraded ingredients, and new restaurant designs — is table service.
For those wanting to dine in, servers will now bring the burger to the customer at their table. It’s major departure from the bare-bones services that customers associate with fast food — a style shaped in large part by McDonald’s itself.
McDonald’s executives announced the new table service option on Thursday, describing it as another step in efforts to reshape the chain into a “modern, progressive burger company.” The company is trying to sustain a domestic sales turnaround which has seen growth return after years of decline.
In the new system, customers order via touchscreen kiosk or with a cashier, then take a Bluetooth-enabled, numbered locator to their table. The locator allows servers to detect what general section of the restaurant they are in, spot the table, and deliver the food.