For the first time in the Mall of America’s nearly quarter-century history, shoppers are getting their first black Santa.
Larry Jefferson, a retired U.S. Army veteran from Irving, Texas, is joining the Bloomington, Minnesota, mall’s roster of Santa Claus’s for four days this week. He’ll be the first black Santa in the Mall of America’s history.
“This is a long time coming,” Landon Luther, co-owner of the Santa Experience, which has run the intimate photo studio at the mall for 10 years, told the Minneapolis Star-Tribune. “We want Santa to be for everyone, period.”