Is your 2017 off to a bang?
Your partner’s might be.
Keep a watchful eye over your significant other next Monday. Dating site Gleeden claims Jan. 9 is cheat-on-your-partner day.
The site, which hosts 3.3 million members, claims user activity increases after Christmas and the second Monday in January is the busiest.
A spokesperson for the site told the UK’s Sun that registrations rose by more than 300% this time last year.
Industry experts attribute the stark rise in infidelity to prolonged attachment during weeks upon weeks of winter festivities.
Simply put: Those intent on promiscuity are looking for a break from routine.
“Members are seeking a means to inject a little excitement into their everyday life,” a Gleeden spokesperson told the UK’s Sun.
“Routine may weigh down on individuals, or be rather oppressive when it follows extended periods devoted to family life.
“This is the result of a legitimate human need: to have fun and think of oneself.”
According to the report, more than half of respondents offered cheating as a means to regain their freedom.
Because, uh, sex is apparently just that liberating.
Cheat-on-your-partner day arrives exactly one week after the second day in January — the day Channel Mums reports is the most common day to conceive a child.